March 25, 2016
This post is designed to be helpful to newer wedding florists. It might sound a little harsh, but it’s intended as a tough love post, designed to help newer wedding florists to understand what they can do to be taken seriously in a very tight knit and sometimes (depending on your area) a very closed off wedding floral industry!
In the past few years there has been a surge in the amount of wedding florists available. It is the rise of the wedding planner-florist. Some wedding planners have decided to add florals as part of their offering, and it has in turn created many bitter, angry or conflict-of-interest relationships in the wedding community. It has divided many past friendships between wedding florists & wedding planners when a wedding planner has been working very closely with a florist, to then turn around and throw their hat in the ring to the shock of the florist that had NO idea this change was coming. Personally, I run my business as a very personal brand. I don’t fear competition, because I never see it as ‘direct’. A bride chooses me for ‘ME’, so as long as I stay more ME and ‘different’, then I don’t have to worry about anyone else ‘on my turf’. It’s like a country music singer saying a rapper is competition…it’s just not so. Although, I can understand why some florists that don’t run their business as a ‘brand’ would be nervous about new competition.
If you’re a new florist, or one of the planners that have started offering florals as a service of your business, I’m sure by now you’ve realized it’s an icky place being ‘the new guy’. It’s an uncomfortable feeling ‘not fitting in’ or not being allowed to sit at the lunch table with the cool kids. I have a few tips to make sure you are taken seriously in the wedding floral industry as a new wedding florist and how you can make sure to keep your relationships growing, instead of burning bridges in your local wedding industry.
The floral industry is a hard industry to enter into and an industry that if you didn’t learn the hard way, didn’t apprentice with someone, then you really have to ‘pay your dues’ to prove you’re for real about this. If you follow these basic points, your peers will hopefully take you more seriously as a wedding florist!
If you want some no-bullshit private wedding floral coaching with me,