This post is designed to be helpful to newer wedding florists. It might sound a little harsh, but it’s intended as a tough love post, designed to help newer wedding florists to understand what they can do to be taken seriously in a very tight knit and sometimes (depending on your area) a very closed off wedding […]

Designers, Weddings

March 25, 2016

Wedding Floral Designers: How to Be Welcomed as the ‘New Guy’

For the longest time, I was trying to figure out a way to show my brides how excited I was to work with them. I wanted to send them a sweet little token of appreciation for choosing me as their florist. When I got married in Disney World they sent out two gifts, one was […]

Designers, Weddings

February 17, 2016

My Client Welcome Gifts

I need to preface this with a good, solid disclaimer. This post is most certainly simply meant for informative and educational purpose, so that styled shoot planners can understand the WHY behind a florist’s lack of participation in styled shoots. This is not meant to be a planner bashing statement, but just a way to spread […]

Designers

January 29, 2016

Q&A: Why do florists say no to styled shoots?

When I first started my business five years ago, I had been in the floral industry already for ten years. I reached out and tried to find local workshops, conferences and other events where I could learn floral design. Like ground up kind of stuff! Event design – large scale pieces and learn in a […]

Designers

November 6, 2015

Journal Entry: Teaching your competition